A recent petition has called for Trader Joe's to eliminate their ethnic-sounding branding, such as "Trader José," "Trader Giotto's," and "Trader Ming's." The petition is seeking 5,000 signatures and has nearly 3,000 (checked around 3:30 on 7/20.)
Trader Joe's has stated that they are already in the process rebranding those products, although they don't have an exact date, they say the work should be complete "very soon"
Read more from USA Today here.
As stated, TJs is already working on rebranding but if you feel the need to sign the petition, you can find it here.